Pinewood Social brings together two things you don’t usually find in the same place: a chef-driven dinner and vintage bowling lanes. We’ll share a meal built around thoughtful food and drinks, then roll straight into bowling a few frames. We’ll mix the teams so you’ll share a lane with other Mabus Agency clients. It’s the perfect opportunity for everyone to get to know one another!

We built idX for you—and now it’s here. This first session is about setting the tone together. We’ll walk through the goals for our time, highlight what you can expect, and share how all the pieces connect. Think of it as a roadmap, but also a chance to settle in, get comfortable, and start the conversations that will carry through the event.

The right reports don’t just prove value to leadership—they help us work smarter together. In this session, we’ll dig into the data that shows where marketing is working, where it isn’t, and where to push next. We’ll connect the numbers to performance, budget, and strategy, then show how we can track them over time. When we share the right data, we both get clarity, and we both get a stronger roadmap for growth.

While we eat lunch, the seating will shift from classroom style to roundtable conversation. idX stands for Idea Exchange, and this is where that comes to life. We want you to share insights that have been valuable to your growth, followed by time for questions and discussion. It’s a chance for all of us to learn directly from each other and walk away with practical ideas we can put to work.

The Pharmacy is one Nashville’s original spots for unique, well-crafted food. Scratch-made burgers and house-smoked wursts headline the menu, backed by one of the best craft beer lineups in town and hand-crafted unique cocktails. We’ll have the patio all to ourselves, giving us an open-air space to enjoy a spring night together. Between the food, the drinks, and the conversations, this is one of those evenings you’ll be glad you didn’t miss.

We’ll pick up where we left off and continue the roundtable conversations. idX is about giving everyone a voice, so this session makes space for the rest of the group to share. We want to make sure we hear from everyone and gather a collection of ideas we can all take back to our banks.

Innovation isn’t about chasing every shiny object—it’s about knowing when to act. This session explores how to recognize when there’s a need that technology could solve, move with confidence, and turn opportunity into momentum, so you can get back time to focus on more valuable initiatives. We’ll also pull back the curtain on some of the ways we’re pushing technology forward, giving you a glimpse of what’s possible and how it can shape the future of your bank’s marketing and your role in it.

Your customers aren’t asking Google what bank to choose—they’re asking ChatGPT. Instead of scrolling links, they’re getting direct recommendations. GEO (Generative Engine Optimization) is how you make sure your bank shows up in those answers. In this session, we’ll show you how GEO works, why it matters, and what banks need to do to get recommended instead of skipped. We’ll make it interactive by looking at live examples and reshaping content together so you can see how engines respond. You’ll leave knowing how to make your bank GEO-ready and why it’s the smarter play than chasing SEO alone.

Josh Mabus and John Oxford take the Marketing Money Podcast off the air and into the room. You’ll see how the show comes together—unscripted takes, quick pivots, and the kind of candor that doesn’t always make the final edit. The conversation will center on the five biggest opportunities banks often miss, with plenty of room for your questions to shape where it goes. It’s part live recording, part strategy session—and you’ll walk away with ideas ready to put to work.

Our last night begins at Butcher & Bee. The menu leans into bright, seasonal dishes with a strong Middle Eastern influence—small plates to share, house-made breads, and big, memorable flavors. The cocktails are balanced and inventive, and the wine list feels curated with care. With the whole room to ourselves, we’ll settle into an evening built around good food, good drinks, and easy conversation before taking the short walk to Rosemary & Beauty Queen to close the night.

From the street it looks simple, but inside, it’s full kitsch: bold colors, odd corners, and rooms that feel pulled from another era. Step outside and it shifts again—multiple levels of patios, a bar where the seats are swings, and a tree growing straight through the deck (maybe it’s a theme, maybe it’s just Nashville). It’s the kind of spot that keeps surprising you, and the perfect place to let the night spill over into more drinks and more conversation.